If “alternative” medicine is okay, why not “alternative” cleaning?

With all the woo infiltrating hospitals these days, as I’ve lamented about in constructing my Academic Woo Aggregator, it was only a matter of time until these ways of thinking started to infiltrate other lines of work.

Why not “alternative janitorial services” as well? After reading about it, I wonder how long before it spreads any further. How about “alternative” auto repair? Or even “alternative” plumbing? The possibilities are endless.