What is Generation Rescue selling now?

Oh, geez.

You might have noticed that I haven’t written much about Jenny McCarthy in a while. The reason is fairly obvious. She seems to have faded into the background as far as her previous promotion of a vaccine-autism link. Three years ago, she was leading marches on Washington in which anti-vaccine activists claiming not to be anti-vaccine but “pro-safe vaccine.” Today, even though she remains nominally head of anti-vaccine crank organization, Generation Rescue, she’s clearly been making an effort to be seen as “respectable” and to downplay that anti-vaccine message that she used to promote. Oh, she hasn’t abandoned it entirely. For example, when Brian Deer published his latest series about Andrew Wakefield’s perfidy earlier this year, Jenny couldn’t resist being drawn back into the fray to bring home the stupid in the way that only she can.

This time around, McCarthy’s doing something that is leaving me scratching my head. In fact, I really can’t figure out what the point of it all is. You’ll see what I mean in a minute. The launching of this new product–dubbed, oddly enough, the Magic Bullet–by McCarthy was presaged by a post on–where else?–the anti-vaccine propaganda blog Age of Autism and by a video:


Actually, it’s called Limited Edition Rescue Bullet, and it’s touted thusly:

Introducing the Rescue Bullet, the limited-edition blue Magic Bullet, where a portion of the proceeds benefit Generation Rescue. Catch Jenny McCarthy on HSN July 18 and visit the Facebook page July 19 to get your own Rescue Bullet before they run out!

So let me get this straight, McCarthy is selling a glorified blender on HSN in order to make money for Generation Rescue? What interests me is that only “a portion” of the proceeds will actually go to benefit GR. One wonders where the rest of the proceeds will go, one does. Probably into the pockets of the company that makes Magic Bullet blenders–and of Jenny McCarthy. One also wonders what all those Rescue Angels who slavishly buy whatever Jenny tells them to will do with their brand new “Rescue Bullets.” They’ll probably use it to mix up all the supplements and bizarre diets to which they subject their children in a vain effort to “recover” them.

So what, exactly, is Jenny selling? To me, it appears to be nothing more than a blender that’s nothing special. Of course, even a “portion” of the funds will go to support this:

The best-selling author says a portion of the proceeds from the Blue Limited Edition Magic Bullet® will go directly to families with autism.

“Our partnership with Magic Bullet® allows us to leverage its worldwide popularity to generate funding for Generation Rescue’s programs that provide education, support and access to medical services for families with autism,” she says.

Somehow, I doubt that Jenny actually came up with that statement herself. Likely some PR flack at Magic Bullet wrote up a canned statement for her to use. Be that as it may, annoyingly, the article is completely credulous about McCarthy’s anti-vaccine crusade, referring to her as an “activist mama” and basically citing her as though what she says about autism or vaccines has any validity whatsoever. Basically, Jenny McCarthy is someone who had a mildly promising TV career back in the 1990s and has long since been washed up. Now she is famous mainly for being famous and for having been Jim Carrey’s girlfriend–oh, and for her anti-vaccine crusade, which the Hollywood press is all too happy to confuse with actual “autism activism.” Now that her more famous boyfriend is an ex-boyfriend, her fame for fame’s sake due to her promoting autism pseudoscience is apparently all she has left as a career.

Unfortunately, that appears to be enough, because she is apparently working on even more plans to annoy the U.S. with her presence in the media:

What’s up next for the blonde beauty? “I’m currently developing my own talk show and writing my next book titled Sinner,” she says.

Lovely.

On the other hand, think of the come down this must be for GR. Not so long ago, it was holding fundraisers attended by celebrities galore, from Hugh Hefner to Britney Spears to Charlie Sheen. Now she’s shilling for a “special edition” blender that shares its name with a line of vibrators. Somehow, it fits. It occurs to me, though. Given AoA’s penchant for tossing the “pharma shill gambit” around hither, thither, and yon, would I now be justified in concluding that Jenny McCarthy is now in the thrall of Big Blender? Fair’s fair, after all.