“Consumer warnings” about Adya Clarity: Has Mike Adams had a sudden attack of conscience?

I’ve been blogging about alternative medicine for nearly seven years and writing about it, either on Usenet or in other forums for several years before. As a result, there are times when I start to think that maybe I’ve seen it all. And almost every time I start thinking that, I come across something that leaves me scratching my head and either joking about learning something new every day or just scratching my head. This case will be the latter.

Regular readers all know Mike Adams, a.k.a. The Health Ranger. Adams created NewsTarget.com which later evolved into NaturalNews.com, one of the largest, not to mention looniest, “alternative health” sites. As I’ve documented here in the past on more occasions than I can remember (just type Mike Adams’ name into the search box of this blog if you don’t believe me), there’s no quackery too loony for Adams to promote, no conspiracy theory too crazy for him to ascribe to, and no depths to which he will not sink when attacking conventional scientific medicine. Many are the dead celebrities he’s abused to claim that, if they had only chosen his favored quackery they wouldn’t have died of cancer, heart disease, or whatever. Again, I’ve written about these things more times than I can remember, as a quick search will demonstrate. Over the years, if there’s one thing I’ve learned about Mike Adams, it’s that supplements are always good and can never hurt you, and that no criticism of supplements and alt-med are legitimate, coming instead from–of course!–either big pharma, the government, or an unholy alliance of both.

That’s why I’ve been scratching my head over a series of articles Adams has been posting on NaturalNews.com about a supplement known as Adya Clarity beginning last Friday:

Oddly enough, I had never heard of Adya Clarity before, and, I’m guessing, neither have many of you. So, before discussing Mike Adams’ tirades against this particular supplement, I decided to wander over to the Adya Clarity website to see what claims its manufacturers have been making. Certainly, this particular supplement makes some doozies of claims:

Would you like to have drinking water that has impurities eliminated, is oxygen enhanced, has a high-level of hydration, supplies your body with valuable minerals, and…has a refreshing taste?

How do you achieve this? Add Adya Clarity Magnetic Sulfate Minerals to your water.

Magnetism is one of the most powerful forces of nature. Adya Clarity’s Magnetic Sulfate Minerals utilize this powerful force by attracting contaminants and clumping them into larger sized particulates. These clumps are heavier than water and, therefore, become sediment. Before your eyes, you will see dissolved, invisible contaminants become insoluble and visible! With this ability, even muddy water can now be made clear. Clarified!

As Adya Clarity’s magnetic minerals are busy clumping impurities together, they are also activating the oxygen within the water. What is oxygenated water? Water that is ready to go to work in your body to provide oxygen for you.

What is lurking in your water? Whether it is chlorine or bacteria, it will be ameliorated. No need to know what the substance is, Adya Clarity is there to win the battle.

This is obviously some serious woo for seriously woo-ey people. If you believe that magnetism attracts all these contaminants and clumps them into particulates that become sediment and that sinks and allows you to separate them from the water, I have a bridge I’d like to sell you. Multiple bridges, actually. I promise you a fantastic deal. Well, it’ll actually be as fantastic a deal as Adya Clarity offers its wares in sizes ranging from a 2 oz. for $25, which supposedly “transforms” 15.5 gallons of water, to 32 oz. size for $150, which supposedly “transforms” 250 gallons of water. You can even buy a “Family Preparedness Package” consisting of six 32 oz. bottles and twelve 2 oz. bottles, all for the low, low price of $599.95. In any case, it’s purest fantasy that paramagnetic salts are capable of “attracting contaminants”, including “chlorine or bacteria.” Clearly, Adya Clarity works by some new form of chemistry with which I am not familiar.

Of course, my question upon reading “transforms” was: Transforms into what? Apparently this is what Adya Clarity does:

  • Magnetic Sulfate Minerals provide the elements needed for optimum cellular function
  • Unnecessary elements are bound and eliminated thus creating equilibrium within the body
  • Purify, Microcluster, Structure and Optimize any water by simply adding Adya Clarity
  • Chlorine, Fluoride, Petrochemicals, Plastics, Solvents, Heavy Metals & Pathogens are reduced or eliminated.
  • Provides your body with the full spectrum of elements in soluble form
  • Aids in detoxifying the body by removing cellular waste residues out of all tissues, fluids, glands and organs
  • Activates oxygen and increase assimilation of all nutrients to feed and nourish your cells
  • Stimulates proper and efficient cellular metabolism
  • Maximizes the potential of growth hormones, Glutathione and Super Oxide Dismutase
  • Provides profound hydration at the cellular level
  • Para-Magnetic sulfate minerals are the key factor to optimize all enzymatic functions in your body

A lot of these claims appear to skirt the limits of what the DSHEA of 1994 would permit as “structure-function” claims; for example, the claim that it gets rid of chlorine, fluoride, petrochemicals, heavy metals, and pathogens sure does sound like a medical claim to me. Yes, many of the rest are the typical vague “structure-function” claims that supplement manufacturers love, such as the claims that Adya Clarity provides “profound hydration at the cellular level” or “provides elements needed for optimum cellular function.” They even throw in a bit about “para-magnetic sulfate materials” being the “key factor to optimize all enzymatic functions in your body,” a claim that definitely qualifies as a pair of fetid dingo’s kidneys.

So what is Adya Clarity, anyway? Adams’ histrionic posts only sort of say. It turns out that, for whatever reason, Adya Clarity seems to be big in the raw food movement, and, in fact, a guy named Matt Monarch has apparently been marketing it for a while now. What’s also interesting is that, in the wake of Adams’ attacks, it appears that many of the glowing video testimonials for Adya Clarity have mysteriously disappeared or been changed to “private.” I did manage, however, manage to find this video, in which it is claimed that a woman got rid of systemic candidiasis, thanks to “super shots” of Adya Clarity:

As you can see, there are a whole lot of pseudocientific claims in there, such as how Adya Clarity can “eliminate pathogens” and “toxins”; specifically, Monarch claims that it can get rid of candida and that it worked for his wife.

Perhaps a little background is in order. An e-mail promotion of the compound is quoted here, providing this alleged background:

In the 1960s, Dr. Asao Shimanishi, a noted scientist and doctor from Japan, discovered after decades of research, that the rock that contained the most abundant minerals is black mica. Black mica (also known as biotite) is found in a wide variety of igneous and metamorphic rocks.

Dr. Shimanishi also discovered that the minerals he extracted from black mica rocks from north of Tokyo had a tremendous healing and nourishing power. He invented a patented way to extract minerals from black mica and maintain them in an ionized form. As a result, people who ate vegetables fertilized with the ionized water became healthier and rejuvenated. This rejuvenative effect may well stem from the fact that the human body consists of the same foundational building blocks as black mica.

In Japan, Dr. Shimanishi is regarded as an authority on the treatment and cleaning of water. He’s probably best known for healing entire bodies of water using a magnetic sulfate mineral solution extracted from the most mineral-rich black mica deposit in Mt Fuji, Japan.

He has demonstrated how he can easily take whole ponds or lakes that are filthy, murky and contaminated — and within one hour, transform the water, making it pristine, crystal clear and potable. And the water would thereafter stay fresh and clean permanently because the contaminants never re-dissolve in water once the water is treated.

There’s a version of the magnetic sulfate mineral solution that Dr. Shimanishi designed for human consumption. It’s called Black Mica Extract. When you put a dropper full of the solution into a glass of tap water, you’ll see before your very eyes how the solution pulls the invisible toxins and contaminants from the water, gathering them together into larger-sized, visible particulates that are heavier than water, causing them to precipitate (sink) to the bottom of the glass. Once the toxins and contaminants are extracted, they become inert substances that are rendered harmless, as well as insoluble, thereby preventing them from being re-absorbed by the water. In addition to cleaning the water and getting rid of all the heavy metals, the solution also remineralizes it with the highest quality minerals.

How is this “black mica extract” made? Actually, it’s made by treating the mineral deposit (Themerox) with either sulfuric or hydrochloric acid, producing a highly acidic product. It appears to be composed primarily of sulfuric acid, iron sulfate, and aluminum sulfate. From my reading, I gather that Adya Clarity consists mainly of a lot of inorganic salts in a very acidic solution. There’s no way it does all the things that Monarch claims, and in fact there’s enough iron and other metals in it that there is a potential problem with iron toxicity from taking the recommended “shots” of Adya Clarity, which consist of a teaspoon of the extract diluted in a glass of water. In other words, there’s plenty of evidence that Adya Clarity can’t do the things claimed for it and a lot of reason to worry about its safety and potential toxicity.

All of which is why my brain almost explodes at the irony of reading Mike Adams write things like:

I am concerned that the founder of Adya, Inc. describes Adya Clarity as a “food” when it is clearly not a food but rather derived from a collection of mined minerals combined with sulfuric acid.

This sort of thing never seemed to bother Adams before; so why does it bother him now? Adams is also a massive hypocrite in that he’s written articles praising a mineral supplement called Zeolite, which is just a different “mineral extract” than Adya Clarity whose proponents make many of the same sorts of pseudoscientific claims for Zeolite that Monarch makes for Adya Clarity, in particular the claim that it can “remove toxins and pathogens.”

Even more ironic is this passage:

The claims that Adya Clarity is good for treating kidney stones, hair loss, arthritis and even cancer are, I discovered, entirely unsubstantiated for this product. There is simply no reliable clinical evidence supporting Adya Clarity to be safe or effective for any health condition whatsoever.

Since when has a lack of clinical evidence for the efficacy of anything ever concerned Adams? Certainly, he’s unconcerned about the mountains of evidence demonstrating the safety and efficacy of vaccines, ignoring it in order to post anti-vaccine screeds, while his minions post glowing reviews of all sorts of woo ranging from “super herbs” to massively exaggerated claims for things like vitamin D or scientifically discredited claims that vitamin C can cure cancer. If there’s anything the history of NaturalNews.com has told us, it’s that to Adams evidence doesn’t matter; ideology does. Anecdotal evidence is more than adequate to convince Adams of anything that fits into his world view that supplements are wonder drugs, if it’s “natural” it’s good, and if it’s “pharmaceutical” it’s bad. The flip side of that is that no amount of medical evidence from randomized clinical trials demonstrating that various science-baed medical therapies work will convince Adams that they do, in fact, work. To him, evidence is secondary.

So why is Adams going after Matt Monarch and the makers of Adya Clarity? Did he suffer a sudden attack of conscience and appreciation for real science, as opposed to pseudoscience? I seriously doubt it. In my opinion, there has to be something else going on here; I’m convinced of it. I just don’t know what it is yet, but I have suspicions. Adams goes out of his way in one post to assert that he is not selling a competing product, but that’s not entirely true.. On various Adya Clarity websites and from the mouth of Matt Monarch himself we hear him saying, “Goodbye Zeolite.” It turns out that Mike Adams sells Zeolite and has a whole section on his website devoted to praising Zeolite as a wonder mineral supplement. As I mentioned before, he also has a long history of making claims for Zeolite that sound a lot like the claims being made for Adya Clarity. As recently as April, Adams has been promoting a regimen of woo that includes zeolites as a means of “detoxifying” the radioactive fallout from the Fukushima disaster. Indeed, particularly hilarious is Adams’ complaint that Adya Clarity is being touted as a supplement, as “food,” when it is derived from minerals.

Rather like Zeolite is.

All of this leads me to wonder: Could Adams’ newfound concern for science, supplement safety, and potential heavy metal toxicity be something as simple as eliminating a competitor? Inquiring minds want to know.

On the other hand, it’s entirely possible I’m mistaken about this. Zeolite doesn’t appear to be one of Adams’ most heavily promoted or sold products. Perhaps there’s another reason. Maybe there’s some sort of personal feud going on here that’s bubbled to the surface, and Adams wants to destroy Monarch’s business. The only thing I’m sure of is that Adams’ attacks on Monarch almost certainly do not flow from a dedication to public safety and science-based medicine. I must admit that I’m curious as to the reason for this attempt by Adams to put Adya Clarity out of business.

Or maybe this is the reason:

I am concerned that the unsubstantiated health claims being used to market Adya Clarity cast a shadow of doubt over the entire natural products industry which, in most cases, sells very safe, effective and well-documented products for consumption.

Maybe it is about the business anyway, only in a more general sense. Maybe the cloud developing over Adya Clarity is affecting Adams’ sales of Zeolite and other mineral supplements. Certainly, Adams’ sudden finding of religion when it comes to this particular supplement has nothing to do with science.