Last week, the media were awash with reports of the “interstitium,” which was dramatically described as a hitherto undiscovered “organ,” a narrative that was definitely a triumph of PR over science that went beyond what even the investigators claimed in their paper. Worse, the investigators themselves even speculated that their discovery could “explain” acupuncture and other kinds of alternative medicine, thus providing an opening for quacks to run wild with their discovery, something I expect to see very soon.