Antivaccine nonsense Complementary and alternative medicine Homeopathy Medicine Naturopathy Popular culture Pseudoscience Quackery Skepticism/critical thinking

Are Gwyneth Paltrow and Goop winning against skeptics?

The ubiquity of quackery and pseudoscience of the sort epitomized by Gwyneth Paltrow’s Goop empire can be depressing if you’re a skeptic. Sometimes it feels as though it’s not worth refuting the nonsense she peddles. But it is. Just maybe not in the way you think.