In pseudoscience, appeals to nature are everywhere. It’s not surprising, then, that there is profit to be made selling “raw” (i.e., untreated) water at very high prices for its nonexistent health benefits, those benefits all claimed to be due to the “naturalness” of the water. I can’t help but note that cholera, Giardia, amoebic dysentery, and a wide variety of waterborne illnesses prevented by modern water treatment techniques are all very, very “natural.”
