Gwyneth Paltrow’s goop website is a wretched hive of scum and quackery peddling dubious “wellness” products like vaginal “Jade Eggs” to affluent women. Yesterday, she corralled a couple of her “medical experts” to strike back at a persistent critic of goop’s pseudoscience and mystical woo. It did not go well—for goop or its enabling “integrative” physicians.
As quackery in the form of “integrative medicine” has increasingly been “integrated” into medicine, medical journals are starting to notice and succumb to the temptation to decrease their skepticism. The BMJ, unfortunately, is the latest to do so. It won’t be the last.
Thanks to social media, fake news, conspiracy theories, and health scams spread faster and farther than ever. The world is in need of critical thinking skills now more than ever. Fortunately, there is hope. Critical thinking can be taught, but teaching these skills works best if you start young.
In the Journal of Integrative Medicine, acupuncturists argue for modernizing acupuncture by uncoupling it from its traditional Chinese medicine background and avoiding the mystical language about qi and meridians. Hilarity ensues, because acupuncture can’t be separated from the prescientific mysticism from which it arose.
Acupuncturists complain that the UK’s National Institute for Health and Care Excellence (NICE) recommends treatments for knee osteoarthritis for which the evidence is weak. They think that means that NICE should also accept acupuncture. In reality, it means that NICE should stop recommending treatments without support by strong scientific evidence.
